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AI Strategy_

AI DESIGN SYSTEMS THAT SHIP_

AI DESIGN SYSTEMS THAT SHIP_
A practical look at using AI inside real design workflows without breaking brand consistency.
> AI doesn't replace taste. It removes drag. When AI is used without guardrails, teams ship faster but lose consistency. The fix is simple: lock the system, then let AI help within it. --- WHAT WE'VE LEARNED_ • Start with the design system (tokens, type scale, spacing). • Use AI for options, not decisions. • Keep a human pass on every final screen. --- A PRACTICAL FLOW_ 1) Brief in plain English (goal + audience + constraint). 2) Generate 3-5 options fast. 3) Pick one and refine in Figma. 4) Audit for brand consistency. 5) Hand off with tokens and specs. --- WHERE AI ACTUALLY HELPS_ • layout variations for the same content • first-draft copy and microcopy • moodboards and image direction • edge-case screens you don't want to design twice --- WHEN TO SKIP AI_ • core identity work • legal or compliance language • accessibility decisions > NEED_A_WORKFLOW_AUDIT_ → /contact