AI Strategy_
AI DESIGN SYSTEMS THAT SHIP_

A practical look at using AI inside real design workflows without breaking brand consistency.
> AI doesn't replace taste. It removes drag.
When AI is used without guardrails, teams ship faster but lose consistency.
The fix is simple: lock the system, then let AI help within it.
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WHAT WE'VE LEARNED_
• Start with the design system (tokens, type scale, spacing).
• Use AI for options, not decisions.
• Keep a human pass on every final screen.
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A PRACTICAL FLOW_
1) Brief in plain English (goal + audience + constraint).
2) Generate 3-5 options fast.
3) Pick one and refine in Figma.
4) Audit for brand consistency.
5) Hand off with tokens and specs.
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WHERE AI ACTUALLY HELPS_
• layout variations for the same content
• first-draft copy and microcopy
• moodboards and image direction
• edge-case screens you don't want to design twice
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WHEN TO SKIP AI_
• core identity work
• legal or compliance language
• accessibility decisions
> NEED_A_WORKFLOW_AUDIT_ → /contact